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About Retail Technology Consulting
Our Mission
At Retail Technology Consulting, our objective is to enable improved operational efficiency, enhance the customer journey, and drive profitability through transformative in-store technologies. Working with retailers and technology providers, our expertise includes mapping the market landscape, building strategic plans, evaluating and selecting solutions and much more.
Meet the Principal - Brad Tracy
Brad has over 30 years of experience in retail technology. Most recently, he served as Vice President of Direct Sales at ECRS, where he led the sales team in helping retailers deploy and utilize technology solutions to optimize their operations.
Brad began his career at NCR, holding various roles in sales, marketing, product management, and management. Before joining ECRS, he worked as Senior Vice President of Sales at Peak Technologies and Global Retail Segment Manager at HP.
He has also served on several advisory councils and boards, including the Honeywell Partner Advisory Council, NRF's Associate Member Council, the Retail Solutions Providers Association Board of Directors, and as Vice Chairman of the NRF Associate Member Advisory Board.