Consulting Services for Technology Providers...

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Understanding the market landscape is critical to deciding where and how you will develop solutions and deploy your limited resources. Working together with quantitative firms, RTC identifies market opportunities and creates winning strategies.

In order for retailers to buy today's solutions, your offerings must not only satisfy a current need, but your customers must also recognize you as a thought leader who is continuing to learn, grow and develop innovation.   

Driving awareness and demand begins with the creation of compelling value propositions and market messaging that can be concisely translated into supporting collateral.  This messaging must resonate and compel action within your target markets.

  Despite technology providers’ differentiated offerings, competition is intense.  And knowing your competitors, their strengths, weaknesses, strategies, and other key information in a concise, sales friendly format can make the difference in winning or losing.

Truly hearing the "Voice of the Customer" is essential to developing and refining solutions retailers not only want, but are willing to actively invest in.  Differentiating requirements from nice-to-haves ensures feature alignment while accelerating time to market.

Planning, hosting, and facilitating successful in-person events such as advisory groups or conferences can establish or solidify your position within strategic accounts.  It is these meaningful relationships which in turn drive long-term success.